The idea was to create something with a lot of surface editing so what better surface than wood. And if your going to be using a wood surface, what better piece of wood than LOG! Obviously my reference material was the mock toy made famous by Ren & Stimpy, but with a contemporary flair. Renders done in Lightwave 3D and the composition was done in Photoshop.
Not much sketching was done for this one. I instantly knew what LOG would look like as well as what I wanted the shades to look like. I originally planned to use this retro-logo, but later ditched it to make things modern.
